Following the Feed: Business Continuity in the Age of Social Media

Television isn’t the focal point of breaking news anymore. When a crisis occurs today, people turn to their phones for live updates via Twitter threads or Facebook Live videos. While this immediate response can be an active method of dispersing information during a crisis, it also gives anyone a platform to voice their opinions and can spread misinformation at a rapid pace. In times like these, hindsight is 20/20 and everyone is an armchair quarterback.

With these active platforms and loud voices, social media can have an influential effect on business continuity planning. Use the following tips as a guide to help curb the spread of misinformation and improve your social media response to any crisis.

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