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Social Media In Crisis Management

 Social Media: The Changing Face of Crisis Communications

The continued emergence and explosive growth of social networks has permanently altered the manner in which we communicate during a crisis. Experience continually demonstrates that planning for the strategic role of social media after an event occurs invites misuse and the potential for irreparable damage to your organization's reputation and brand.

As best practices emerge in the role of social media in crisis communications, FEI consults with clients to ensure that use of social media is aligned with the rest of the crisis plan.

FEI provides:

  • Routine social media monitoring on a daily basis on behalf of crisis clients
  • Heightened social monitoring during a crisis response
  • By-request monitoring and analysis in response to specific events
  • Consultation and development of monitoring search terms to ensure relevant results

As the role of social media in crisis communications expands and evolves, FEI will continue to develop solutions focused exclusively on meeting our customer's crisis needs.