Managing public relations with a comprehensive crisis communication plan
FEI will present at the 2019 Resiliency Services Showcase and is also an event sponsor.
Organized by the Business Resiliency Professionals of Wisconsin in partnership with the Southeast Wisconsin Homeland Security Partnership, the Resiliency Services Showcase takes place on June 20 at the Kohl’s Innovation Center in Menomonee Falls, Wis. FEI Senior Director of Crisis Management Services Vivian Marinelli will present “Managing Your Message: Maintaining Resilience with a Crisis Communication Plan” at 11:00 a.m. CST.
Addressing a crisis with a responsive communication plan is essential to organizational resilience. With the current 24-hour news cycle and advent of social media, companies no longer have the luxury of time when confirming information and waiting for internal clearances before issuing a public statement. Marinelli’s presentation will discuss the development of a crisis communication plan including the identification of team players and their responsibilities; creation of message templates for internal and external audiences; development and dissemination of press releases; and appropriate utilization of social media.
In addition to Marinelli’s presentation, Business Manager Michael Bugenhagen will represent FEI on the exhibition floor. Attendees are encouraged to learn more about FEI’s array of crisis services and training opportunities.
Please visit Business Resiliency Professionals of Wisconsin for more information about the showcase or FEI’s participation.