Organizations have varying levels of communications resources, expertise and time. Most are focused on everyday or anticipated communications needs, but readiness for the unexpected—and more specifically traumatic events—is often limited.
Preparing an organization for successful crisis response means investing in and understanding the power of communication. Partnering with external crisis consultants that specialize in public relations, crisis communications and the human impact of crisis enhances your internal crisis response team’s ability to confidently and effectively address situations before, during and after a critical incident.